Know customer needs through research and market data

Develop product lines and appraise new ideas for market viability

Assess competition by comparing products

Create product marketing communications objectives

Work with the sales director to create product sales strategies

Work with customers and sales to evaluate sales call results

Create long- and short-term product sales forecasts and analysis for management

Review inventory levels and production schedules for product availability

Bring new products to market with return-on-investment analysis

Market new products with sales, advertising and production teams

Determine product pricing based on market research, production costs and anticipated demand

Schedule and assign operational requirements to follow up on work results

Manage the product team, including coaching and disciplinary actions, planning, monitoring and job appraisal

Continue professional and technical education, attending workshops, seminars, etc.

The product manager is also expected to have knowledge in the following areas:

Product management and product development

People management and customer research

Requirements analysis including pricing and planning

Competitive analysis

Sales planning and inventory control

Financial planning and strategy