Head of Spirits, On Trade IOI

Job Category:
IT Sales / Digital Marketing
Job Type:
Level of IT Experience:
5-10 Years
Central Dublin
Salary Description:
Competitive salary offered
Job Ref:

Head of Spirits, On Trade IOI page is loaded Head of Spirits, On Trade IOI Apply locations Dublin, Republic of Ireland Belfast, Northern Ireland time type Full time posted on Posted Yesterday job requisition id JR

Job Description :

Role: Head of Spirits, On Trade Diageo Ireland.

Location: Dublin/Belfast

Closing date: March 23rd 2023

You've heard of Diageo, we are the best beverage alcohol company in every region of the world with internationally-recognised brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker.

Did you know?

The premiumisation trend and the food occasion is growing in Ireland with trade ups now part of everyday culture across many consumer categories?

There are nearly 8000 traditional On Trade venues in Ireland along with 2500 restaurants!

Cocktail culture is alive and has huge scope to grow, the recent Licensing Bill will unlock many more low consumption occasions and opportunities for spirits with food across Ireland's eateries.

Diageo Ireland is Ireland's No.1 spirits supplier with an outstanding portfolio of brands across premium and super premium segments. As part of Diageos growth plan Full Spirits Potential has been identified as a key strategic priority for future growth.

This hugely exciting new Head of Spirits role will work with key partners across multiple departments to grow premium spirits and the spirits innovation portfolio.

You will be responsible for:

Developing the Spirits strategy and lead the execution plan to deliver on this exciting opportunity.

Part of Leadership team and catalyst to develop and deliver the wider on trade strategy and high performance culture.

Lead and develop the Accessible Luxury spirits sales and customer strategy in Ireland.

Develop the digital sales and marketing plans for the on trade channel.

Lead a direct sales and ambassador team of 4 today (with potential to grow in the future) and an indirect customer marketing team of 3.


5-10 years' experience in sales role and extensive experience of working across top customers/groups

Track record of excellent performance delivery

Experience in developing and leading sales strategies and plans across multiple functions

Excellent knowledge of P&L and levers for success

We truly believe in the power that comes from a diverse group of backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don't necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good teammate, you could still be an excellent fit so if you're passionate about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

To discuss any queries you have or needs for reasonable accommodations to help you apply email Cara Murphy Talent Engagement Manager Ireland on

Worker Type : Regular

Primary Location: St James Gate

Additional Locations : Capital House

Job Posting Start Date : 2023-03-13 0:00 / 1:09 Similar Jobs (2) Sales and Quality Commercial Manager - On Trade - FTC locations 2 Locations time type Full time posted on Posted 18 Days Ago Talent pool - National Account Managers/Senior NAM's/KAM's locations Dublin, Republic of Ireland time type Full time posted on Posted 14 Days Ago About Us

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 27,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.


What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

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