Digital Marketing Officer

Job Category:
IT Trainer, Tech Writer, Graphics Design etc
Job Type:
Level of IT Experience:
5-10 Years
North Ireland
Salary Description:
Competitive salary offered
Job Ref:

Digital Marketing Officer, permanent position, based in Derry City Centre, competitive salary

Your new company
Opened in Derry 20 years ago and have played a key role in developing the City's Cultural life within the Arts Industry. As a result of continued success and growth they have appointed Hays to recruit a Digital Marketing Officer to join their team.

Your new role
As Digital Marketing Officer, you will contribute to and implement the Company's Digital & Social Media Plans. This will involve developing and promoting brand awareness online and generating inbound traffic to the company website. You will be responsible for raising awareness of the Company locally, nationally and internationally both online through the Company website as well as by digital media and social networking. As Digital Marketing Officer, you will advise the Marketing Manager on relevant regulations and legislation relating to digital /social media use and ensure that the Company complies with this using. Design written content for use on digital / social media channels, ensuring a consistent brand identity. Manage social media campaigns. Be responsible for making recommendations on the management and control of relevant budgets for digital and social media campaigns and website maintenance and development in liaison with the Marketing Manager. Manage digital and social media content on a daily basis. Be an advocate for the Company in social media spaces. Analyse new and emerging social media platforms and their potential for use within the Company. Develop and implement digital marketing campaigns using tools such as Google Ads & Facebook Ads and demonstrate a creative approach to content creation to develop and promote the Company's brand online. You will liaise with the Marketing Manager to maintain and manage newsletter subscriptions and ensure all systems are appropriately updated with the relevant customer information. Monitor and provide a monthly (as required) report on email campaign open rates, click-through-rates, unsubscribe rates and revenue earned. Create and maintain new marketing campaigns and brand promotions on different sites. Report on and monitor social media activity daily.

What you'll need to succeed
As Digital Marketing Officer, essentially, you will have a degree in Marketing, PR, Digital marketing/advertising or similar discipline (or equivalent qualification). You will be able to demonstrate experience in the following

* Project management / organisational skills

* Social and digital media, including being able to measure and quantify social media presence

* Digital marketing

* Management of an open sourced website content management system (CMS)

* Content marketing, sourcing and managing content development and publishing

* The use of various tools to measure clickthroughs and measure traffic activity (i.e. Facebook insights/ Business Suite, Google Analytics etc.)

* The implementation and management of social media campaigns and reporting on results.


What you'll get in return
The opportunity to further your Marketing career with a leading employer.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Jane Deeney now.

If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

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