TV Product Manager

We're looking for a marketing /design oriented professional to champion a best-in-class viewing experience with our client's corporate development & engineering teams and to drive the ongoing enhancement of our services.

Job Title: TV Product Manager
Department: Sales & Marketing Department

Overall Objectives of the Job:

• Develop an optimal digital television product experience for customers
• Define local requirements relating to the portfolio of services as developed by European development teams
• Provide input into TV development roadmap
• Champion the end consumer DTV customer experience
• Champion the TV product to internal teams (Sales, Marcoms, Customer Care and Senior Management) and external audiences (PR, Social Media etc)
• Work closely with all parties involved in launching products to the end consumer including corporate marketing and development teams, and local engineering & project teams

Main Outputs: (e.g. reports, written correspondence, sales)

• Marketing Service Descriptions
• Change Request Documentation for product enhancements
• Localised User Interface & Language documentation
• Localised end user documentation
• Online product information pages
• Input into Business Cases for new products and applications
• Product briefing and training documentation.
• Competitor product detailed descriptions

Key Responsibilities:

• Product Definition: Preparation of Marketing Service Descriptions and Change Request documents defining requirements for new TV products and enhancements including product overview, functionality and user interface.

• Product Design: Localising new versions of the Electronic Programme Guide as developed by the European Corporate Development teams, specifying the user interface and language requirements for the Irish market.

• Localisation of end user documentation, manuals and online product content.

• Support Head of TV in the preparation of business cases for new products and services.

• Championing the TV product to internal teams (Sales, Marcoms, Customer Care and Senior Management) and external audiences (PR, Social Media etc).

• Subject matter expert on competitor products.

• Support Engineering teams in collating data on potential product usability improvements and champion ongoing product improvements with engineering & development teams.

• Ensure highest levels of product knowledge and advocacy among employees.

• Brief the product detail for all marketing activities and sign off copy.

• Work closely with the Engineering & Development teams to bring products and enhancements through the local testing and implementation phases to market on schedule.

Personnel Specification

Qualifications / Education

Essential:
• 3rd level qualification in an engineering or business related discipline and/or 3 years recent experience in a similar role.

Experience

Essential:
• 3 years + product management & development experience in consumer technology, ideally the TV industry
• A clear vision on how to optimise acquisition, loyalty and retention with interactive/enhanced television.
• Demonstrated success in defining requirements, user interface design and launching products
• Strong commercial acumen & a customer champion by nature.
• Excellent knowledge of TV products & understanding of TV market in Ireland.
• Track record of effectively delivering results within tight timelines and to a consistently high standard.
• Ability to influence effectively at all levels within the business.
• Excellent written and verbal communication skills.
• Advanced computer literacy, advanced modelling and spreadsheet skills.

Competencies

Essential

• Ability to work with cross functional teams and specifically to work closely with engineering & development teams
• Planning and organisational ability
• Ability to influence cross functional teams without formal authority
• Detail oriented
• Communication

Job Specific
• Strong understanding of customer requirements
• Customer Focus
• Achieving Results
• Managing Change

Salary is dependent on the level of skills and experience of the successful candidate.