We are currently seeking a passionate Field Marketing Manager with international start-up experience for our Cryptocurrency and Blockchain Engineering company in a remote working position
This role is primarily focused on the Japanese market, the successful candidate will have perfect Japanese
Work collaboratively with Product Marketing, Product Management, Creative and Communication teams
You will need an integrated marketing mindset a passion for creative excellence in storytelling through multiple media types, be active in social media and digital customer engagement platforms, with solid experience in brand and creative strategy.
The successful candidate will
- Define and execute marketing strategy and tactics
- Develop comprehensive in region targeted marketing and communication programs, campaigns, promotions and events
- Manage all Japanese and regional language content
- Work closely with the Communications and Design teams to represent APAC marketing
- Utilise Twitter, LINE, Snow, Facebook, WeChat for local markets
- Support and nurture community engagement for market intimacy
- Understand big picture external market conversation trends, issues, opportunities and threats
- Attend and network at regional tradeshows, meetups and conference events
- Work with the Business/Market Intelligence lead
- Accelerate new growth opportunities for IOHK in emerging regional markets
- Work with internal stakeholders
- Measure all marketing concepts and campaigns
- Be proactive
Requirements
- Fluent Japanese speaker with excellent written and spoken English
- BA or BSc in marketing, business management or related field
- 5 years + professional field hi-tech marketing experience
- Deep understanding of the Japanese consumer, business and media markets
- Experience in Content & Digital Marketing, ideally, in a software tech, start-up environment.
- Open Source / Software Marketing experience preferred
- Additional regional APAC languages a plus