Buy4Now is an Irish company that was founded in 2000 with the backing of shareholders such as Superquinn, Heitons plc and Eircom. It had at it's heart, the aim of creating an online shopping centre ( www.buy4now.ie ) with over 20 of Ireland 's best-known retailers and 2.5M products. Buy4Now designed and hosted the sites, provided the software and the consultancy to make a success out of the venture.