Fourth Monkey is recruiting for a Marketing & Communications Manager to join its dynamic staff team. The successful candidate will play a vital role in helping Fourth Monkey achieve its organisational objectives, ensuring we're reaching out to new audiences and participants; both in the UK and Internationally.

It's an exciting time to be joining the Fourth Monkey team, as 2020 marks our 10-year anniversary. We have a new partnership to announce with an established University, making our training courses fully accredited by Sept 2020. We also have a new Ensemble show in production, touring in 2020 and a series of arts-based community engagement projects launching, so we have a lot to be communicating.

This job pack contains full details in relation to the job role and the job specification, we ask candidates to please read all the information carefully before applying.

Role Profile and Terms of Employment

Job Title: Marketing and Communications Manager

Contract: Permanent, full-time

Hours of Work: Fourth Monkey works to a 40-hour working week. Standard office hours are 9am - 5.30pm, but there may be some requirement to work outside of these hours.

Place of Work: The Monkey House, 97-101 Seven Sisters Road, London, N7 7QP

Reporting To: Executive Director

Line Management Responsibility: None

Salary: £28,000-£32,000

Annual Leave: Annual leave is 20 days per year, plus 8 paid bank holidays (28 days in total).

Pension: All staff will be automatically enrolled into a work Pension Scheme as part of our requirement to meet automatic enrolment legislation.

Probationary Period: All new employees will be required to undertake a period of probation for six months.

Flexible Working: After 26 weeks continuous service, Fourth Monkey will consider applications for flexible working arrangements. Fourth Monkey will enable as many jobs to be open to job sharing as is operationally practical

About Fourth Monkey

Fourth Monkey is both an actor training school and producing theatre company.It was established in summer 2010 and is a registered UK charity. It was the UK's first ever repertory training company - inspired by luminaries such as Judi Dench and Derek Jacobi, who lamented the decline of the repertory scene; the scene where they learned some of the most important lessons of their trade.

Our student in training get a very real sense of what it is to be an actor, throughout their training they live and work as part of a performing company, developing the emotional depth and personal resilience needed to succeed in the industry.

At the same time, our professional touring company, The Monkey Ensemble, gives graduates the opportunity to profile themselves to the broader industry, whilst producing challenging contemporary work.

The organisation has grown rapidly over the last 9 years. In 2015 we moved into a specially renovated site in Finsbury Park, North London, with extensive rehearsal, training and studio space, student facilities, offices and meeting space.

Our vision is to create societal and cultural change through performance and training excellence. It speaks to our values, the things that we think are important.

Our mission is to revolutionise the arts through innovative actor training, performance excellence and collaboration.

Our Strategic Objectives are:

1.To create fearless actors from the broadest of backgrounds; with the commitment, professionalism and practical skills to succeed

2.To provide an accessible, sustainable and mutually beneficial development and career long support structure for our alumni

3.To produce high profile, ground breaking theatre that not only provides a stage for our actors, but also challenges the status quo

4.To create, advocate and engage in cultural and social change through partnership and collaboration

5.To develop and maintain a sustainable infrastructure - a stable platform from which to achieve our mission

Job Description

We are looking for an experienced and dynamic Marketing and Communications Manager who will be responsible for creating, leading and delivering on our marketing strategy, design and promotion of Fourth Monkey works streams
The candidate must have the ability to hit the ground running and be able to conceive, implement and execute a robust marketing plan for the company
The ideal candidate will be an enthusiastic, proactive and creative marketer, with previous experience of working across the full marketing and communications spectrum in order to inform how to promote our courses, develop Fourth Monkey's brand and public profile, and grow our audiences across our productions
The candidate should be able to effectively manage campaigns through from concept to delivery, whilst working both collaboratively as part of a team and independently, and often to multiple competing deadlines
The main focus of the role will be on increasing and broadening commercial income streams through the promotion of our training courses and room hires programme
Must have excellent communication skills
The post holder will also play a central role in enabling Fourth Monkey to develop its media profile, communicate more effectively with its alumni & other key stakeholders, build its brand and establish a strong digital presence
This role would suit a confident individual with a broad base of marketing and communication skills looking to work within a supportive and collaborative working environment

Responsibilities:

Strategy and Planning

Create and deliver an evidence based, measurable marketing strategy

Run effective campaigns to meet recruitment and income targets for Fourth Monkey's full-time and short courses, productions, studio hire and other commercial activities
Report on progress against marketing and communication targets
Work with staff across the organisation to create and maintain a culture that is supportive of marketing and communications

Marketing

Driving audition volumes with particular attention to engaging new students from non-traditional theatre backgrounds
Create rich, shareable content for use across all of Fourth Monkey's digital platforms, including social media and the Fourth Monkey website, and for third-parties as required
Lead on the production of all printed marketing materials, ensuring they meet the highest standards and communicate Fourth Monkey's brand values
Reaching out to creative and community organisations to drive room hires
Promoting Fourth Monkey's productions to new audiences
Driving engagement in Fourth Monkey's community and participatory arts programmes
Marketing to support Box Office generation
Using analytics to continually revise the marketing strategy

Communications and Media

Ensuring effective communications with Fourth Monkey stakeholders through newsletters and management of the organisational database
Ensure all appropriate commercial messages are integrated into marketing communications to present a holistic view of the Fourth Monkey offer
Identify, install and maintain an organisational CRM
Coordinating communications across Fourth Monkey's alumni programme
Establishing and developing Fourth Monkey's digital presence via the Fourth Monkey website and through social media
Developing relationships with print and broadcast media and writing regular press releases

Finance

In liaison with the Executive Director, to set the annual marketing budget
To control the marketing budget to ensure that resources are managed as effectively as possible
To monitor and record booking patterns to inform strategy
To report monthly on financial performance of department
Take responsibility for the day-to-day management of individual campaign budgets, ensuring all budget tracking documentation is accurate and up to date

Brand Building

Developing and maintaining a strong organisational brand and brand guidelines that reflect the organisation's mission, vision and values
Raising the profile of Fourth Monkey across key stakeholders

Other

•Adhere to Fourth Monkey's policies and procedures, working within the wider protocols and maintaining good liaison with other teams across the organisation

•Be an ambassador for Fourth Monkey at public-facing events and in all dealings with partners, funders, wider stakeholders and the general public

•Champion the Fourth Monkey brand, messages, and communications initiatives to raise the profile and impact of Fourth Monkey

•Deputise for the Executive Director in their absence

•Ensure the effective delivery of the Fourth Monkey Strategic Plan and the Fourth Monkey Strategic Objectives

•Maintain good liaison with all teams across the organisation

•Support fellow staff and provide internal mentoring and training to others where appropriate

•Undertake other duties from time to time, as requested by the Executive Director and/or Chief Executive

Person Specification

Experience

•At least 3 years' experience of working in a marketing and/or communications role at management level, ideally within an arts or education organisation

•Educated to degree level, or relevant qualification

•Extensive copywriting experience

•Experience working with designers and printers

•Familiarity with customer relationship management (CRM) systems

•Demonstrative rigour in research and analytic techniques

•Experience of budget-holding

Skills

•Ability to use appropriate software to design on and offline content and collateral
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