Purpose of Role 

To refresh and redefine the company brand and its corporate identity whilst remaining in line with overall organisation objectives. 

To create a competitive edge within the IT industry in Northern Ireland and beyond that will relate and speak to our partnership with Microsoft. 

To create a unified and calculated approach to all marketing elements created and presented by the company. 

To provide marketing solutions from a content and digital aspect.

Key Responsibilities

-          Working with MD on development and implementation of Brand Strategy and Corporate identity to be in line with company objectives

-          Create and control content on website

-          Continually analysis and improve website traffic, dwell time, conversion and search engine optimization

-          Analysis and reduce website bounce rate

-          Develop marketing strategy for new and existing products

-          Overseeing implementation of the Marketing Strategy including campaigns, events, digital marketing (website and social media) and PR

-          Work with Sales team to achieve commercial objective via Digital and other avenues

-          Identify new trends in digital marketing

-          Work with HR team regarding digital presence

-          Work with Development and Consultancy team to define marketing materials and programmes

-          Develop and deliver company marketing and communications strategies

-          Conduct continuous analysis of competitors and consumer trends

-          Analysing potential strategic partner relationships for company marketing

-          Completing various marketing projects at Directors request

-          Ensuring brand guidelines are adhered to across all company marketing activities

-          Managing and maintaining company website

-          Prepare online and print marketing campaigns

Hours

9:00am – 5:30pm

Reporting to

Liam Murray