Content Marketing Manager /Digital Marketing Manager

Our client is a cloud based software Company, they offer a range of eLearning and online training Products designed to help Companies distribute their courses and track their training quickly and easily at scale. They are a customer focused Company with the customer experience being integral to everything they do. They offer a professional work environment where team and individual accomplishments are encouraged and celebrated. They offer excellent career progression, a structured learning environment through tech sessions with various members of the team.

The Marketing team is key to the company as they are responsible for educating and guiding potential customers towards their eLearning solution and creating an overall awareness of what the Company can do; to a global audience.  You will be part of a team who create a wide range of content marketing, overseas digital campaigns, and is a key advocate for the Company 

What will I be doing?

● Develop and execute a clear, engaging and brand building content marketing strategy that supports the Company’s goals. This includes: Increasing Brand and Offer Awareness, rowing Website Traffic, generating Leads, Acquiring Customers, and Retaining Customers.

● Create and manage digital and print content consistent with the Company’s brand, style and tone.

● Create and improve procedures to plan, execute, optimize, and distribute the Company’s

content.

● Collaborate with other marketers, designers, sales professionals and industry experts to produce content that matches the needs of the audience.

● Monitor and report on content marketing metrics and show continuous improvement of the content strategy through analytics.

Skills required

 ● At least5+  years experience in successfully managing and executing a content marketing strategy.

 ● A proven track record leading a team in a project driven environment.

 ● Strong content generation skills including copywriting, image, audio and video.

● Editorial skills with ability to adjust content to remain consistent with brand, style and tone.

● Strong SEO abilities to drive traffic to web properties from search engines.

● Social Media Marketing experience to distribute the company’s content and build the brand.

● Demonstrated experience using content to generate leads and sales.

● Third level degree in marketing or business.

● Be highly motivated and want to achieve something special with the company.

● Be bright, hard-working and have the initiative and ability to solve problems by yourself while knowing when it’s time to call on your colleagues for some assistance.

● Excellent written and spoken English for communicating (in a friendly and personable way!).

Not required but considered a big plus

● Experience with SaaS-based B2B marketing and or at a SaaS company is a big plus. ●

An eLearning  LMS background while not necessary would be a bonus.